How To Distribute A Press Release :
You can distribute your press release by personally sending it to journalists or using a reliable press release distribution service.
1. Distributing Personally This method is time-consuming and requires you to have a full list of established contacts for press coverage.
2. Press Release Distribution Through a Syndication Service A press release distribution service is your best friend, it helps you send out your release to relevant journalists, without having to do any of the manual work yourself. This press release distribution method is costly as it usually costs $100- $250 per release. Generally, the efficacy of press releases depends on how they spread your words through different channels.
Is Distributing Press Releases On Social Media Effective :
Distributing press releases on social media helps target a narrower segment of potential customers and accomplish more cost-effectively than traditional PR efforts. Social media does not have the same marketing that PR has, but it's often used for pre-launch tests and to generate buzz about a product or event before it makes its premiere. Press releases resonate very well with social media users, who normally re-share press releases on their Facebook and Twitter accounts – this results in more people clicking through to your website. A good press release should be relatively quick and easy for reporters or bloggers to read, including one or two punchy quotes from an expert in the field.
Distributing press releases on social media helps target a narrower segment of potential customers and accomplish more cost-effectively than traditional PR efforts. Social media does not have the same marketing that PR has, but it's often used for pre-launch tests and to generate buzz about a product or event before it makes its premiere. Press releases resonate very well with social media users, who normally re-share press releases on their Facebook and Twitter accounts – this results in more people clicking through to your website. A good press release should be relatively quick and easy for reporters or bloggers to read, including one or two punchy quotes from an expert in the field.
